Over the past decade, social media has become an invaluable tool in brands' marketing and communications strategies, allowing for instantaneous two-way communications between companies and their customers, fans, stakeholders, and followers. We live in a social-first society. People immediately turn to social looking for information, to connect with friends and peers, file a complaint, and celebrate shared victories and accomplishments. Understanding how to reach, grow, and engage your online audience in meaningful ways and create content that entertains, informs, and inspires is an integral part of any marketer and creator's skillset.

 

I have been incredibly fortunate to have had the opportunity to work with clients big and small on optimizing their social presence. Most notably, I've been able to learn and grow my skills in content creation, marketing, crisis tracking and management, and strategic communications as both a visual content producer and social content manager at The University of Michigan, and a social content producer at TED Conferences.